Since its birth, the fundamental argument of Telmo Rodriguez Wine Company is the only use of native varieties of original areas. This philosophy contrasts with the boom of the introduction of foreign varieties, virtually all Spanish vineyard. Another initiative to which the project wants to pay special attention, also since its inception, is to recover forgotten vineyards. So projects Malaga, with Molino Real, or Cebreros, with Pegaso arise. At the time, the Wine Company has developed unique projects for importers or special clients such as Marks & Spencer in Britain. The result of these collaborations marks appear as Real Payment Perez Burton, Peña del Infierno or Lunaran, trying to bring to the big distribution the remarkable evolution that has undergone the new Spanish viticulture.